For Immediate Release
Ideal Systems Middle East together with IIM announces two-day Sales and Marketing work shop in SA.
Riyadh 8th SA: Ideal Systems Middle East, eBusiness solution provider and business consultants, in an exculsive association, with the Indian Institute of Mangement (IIM), today announced a two-day Sales and Marketing work Shop for middle and senior level managers. The work shop would be held on September 2nd and 3rd 2003 at hotel Sheraton Riyadh, SA.

IIM ranked no: 5 for Executive Edution in Asia by Business Week Magazine, for the first time, presents short-term Executive Education Program in the Middle East. The program directed by IIM provides an integrated leadership framework to enable the participants to identify and formulate a personalised action plan, allowing them to understand the challenges of leaders at all corporate levels.

“The workshop is specifically designed for companies selling into the utility industry, retail, trading and for those looking for business development, marketing and sales opportunities”, said Dr.Ranjan Das, professor of strategic marketing and overseas program direcotor at IIMC.

“This workshop is aimed at helping program delegates to gain clarity necessary for developing corporate sales and marketing strategies, competitive analysis, customer concept, branding, pricing, supply chain management, selling negotiations, pre and post sale services, sales force management, evaluating sales and marketing performance Dr. Das elaborated.

“The workshop’s primary goal remains as how to better understand changing business needs to stay focused to meet Saudi and Middle East market requirements”, said Mr. Abdulrahman Al-Mohanna, President & CEO, Ideal Systems Middle East.

Program Director

Dr. Ranjan Das, Professor of strategic Management (IIMC) and the program Director has successfully conducted several Executive Education work shops in cities like Dubai, Kuala Lumpur, Colombo Dhaka and London.

Dr. Das is doctorate in Strategic Management from IIM Ahmedabad, a 40 year old business school in India, set up in association with Harvard Business School. He is Guest Editor of two management journals in India, both published by The Economic Times, India's largest and world's second largest business newspaper. He has 20 years of industry experience in such senior positions as GM of an MNC and MD of a government company in India. He taught as a full time professor of strategic and international management at IIM Calcutta, a 41 Year old business school in India set up in association with Alfred P Sloan School of Management, MIT, USA. He worked as strategy and organizational consultant to companies in India, Bangladesh, Malaysia, and Dubai. He has offered more than 50 MDPs in India and abroad during his last 8 years.

We limit attendance to the first 25 registrations to ensure that the workshop remains highly interactive. Attendance is open to anyone needing a clear, unbiased understanding of the structure and dynamics of all types industries to be used in developing their corporate strategic, competitive analysis, sales and market strategies, or product planning. Ideal Systems & IIM also offer Custom tailored versions of the workshop that is available for individual companies at their location at their choice.
About IIM
Indian Institute of Management Calcutta (IIMC) over the past four decades has blossomed into one of Asia’s finest Business Schools. The school has a vision to emerge as an international center of excellence in all facets of Management Education. Today IIM attracts the best talent in India and is a melting pot of academia, industry and research.
About Ideal Systems®
Ideal Systems® is a eBusiness solution provider and business consultaions having its corporate office in capital city Riyadh, SA. The company is committed to delivering innovative solutions by collaborating with its clients to help them realize their visions and create tangible value. Ideal Systems Middle East mobilizes the right people, skills, alliances and solutions with industry expertise, broad resources and proven experience in consulting, Executive training, eBusiness solutions and outsourcing. Ideal Systems has been working very closely with the principle partners in the Middle East, Asia, Europe and United state to serve significantly in Kingdom Market place. There is a team of committed, dedicated and forward-thinking professionals with the company who turn your ideas into innovation.

To register or for more information, please contact our course consultants at: 2054115/2645580-106

For more information visit
Press Contact
Mohammed S. Tabrez
Business Developemnt Manager
Ideal Systems® Middle East
Riyadh, KSA
Tel: 966 1 2054115/2645480

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